Brand Overview
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Brand Name: Vastra by Harshita
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Category: Indian Ethnic Wear
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Core Product: Designer Short Kurtis for Women
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Audience: Women aged 16–35 who love daily ethnic fashion
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USP: Everyday ethnic kurtis designed with attention to comfort, flair, and authenticity
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Fabric Source: Sourced from Seelampur Market
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Design Process: Personally managed by the founder—Harshita—who oversees fabric selection, tailoring, and finishing touches
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